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My CEO says we have to have 10,000 followers on TikTok or I’m out on my ear.”
tom smith
Marketer
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This tweet will need a boost of 300% in engagement or that’s it for me.”
Rick wilson
Marketer
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If I don’t increase the CTR of our Instagram ad, I’ll be a goner!”
olivia heather
Marketer
Twitter logo

330,000,000

Twitter didn’t exist 15 years ago, but it now reaches 330M people every month.
Instagram logo

1,000,000,000

Instagram only launched in 2010 and now has ONE BILLION USERS
Roblox logo

35,000,000

Around 35 million people play games on the Roblox platform every day and politicians and celebrities have drawn huge numbers when they go on there to interact with fans
TikTok logo icon

104,000,000

TikTok is less than five years old but has a billion monthly active users and clocked up 104 million app downloads in May 2021
YouTube logo icon

85 minutes

Britain’s 16-34 year olds now spend around 85 minutes a day on YouTube vs 75 minutes of live TV.
So if Roblox and TikTok aren’t a part of your marketing mix now, they might be soon.

User bases can grow exponentially while the student who put his or her first selfie on Instagram when it launched is now that 30-something YouTube viewer investing or advising on client money which you might want to influence.

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