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My CEO says we have to have 10,000 followers on TikTok or I’m out on my ear.”
tom smith
Marketer
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This tweet will need a boost of 300% in engagement or that’s it for me.”
Rick wilson
Marketer
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If I don’t increase the CTR of our Instagram ad, I’ll be a goner!”
olivia heather
Marketer
OK, we admit we haven’t had any of those requests for help yet.

But things change fast in marketing & it might not be long before we get them.

Twitter logo

330,000,000

Twitter didn’t exist 15 years ago, but it now reaches 330M people every month.
Instagram logo

1,000,000,000

Instagram only launched in 2010 and now has ONE BILLION USERS
Roblox logo

35,000,000

Around 35 million people play games on the Roblox platform every day and politicians and celebrities have drawn huge numbers when they go on there to interact with fans
TikTok logo icon

104,000,000

TikTok is less than five years old but has a billion monthly active users and clocked up 104 million app downloads in May 2021
YouTube logo icon

85 minutes

Britain’s 16-34 year olds now spend around 85 minutes a day on YouTube vs 75 minutes of live TV.
So if Roblox and TikTok aren’t a part of your marketing mix now, they might be soon.

User bases can grow exponentially while the student who put his or her first selfie on Instagram when it launched is now that 30-something YouTube viewer investing or advising on client money which you might want to influence.

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Prize-winning work for PGIM

Citywire Engage won two prizes for this piece of work we created for PGIM looking at all aspects of investing from the next economy to real estate and alts. The prizes were won at the 2021 portfolio awards hosted by the US Financial Communications Society ‘celebrating creative excellence in financial marketing and communications’

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Thematic Investment Infographic Series‍

Digital Collateral won SILVER Consumer Retail > Digital Collateral

Thematic Investment Infographic Series‍

Microsites won SILVER Consumer Retail > Visual Identity System

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The project, created to PGIM’s specification, crossed all media from stories to infographics, interviews and interactive videos, all housed in a bespoke microsite.

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SEE MORE PROJECTS
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